Web Design / Development

When it comes to building a website, the actual structure of your website has two different primary elements, function and form. The form part of your website is all about beauty, visual appeal and coordination. The function part of your website is all about maneuverability, usability, the ability to find the information that users seek, the sitemap feature and so on. It is a combination between these two different categories that creates the final, finished picture when it comes to your website. If your website is lacking in one area, you will suffer when it comes to your return on investment, even if it is excelling in the other area.

So what is the solution?

At Zoetic Interactive, we know how important it is for you to have the right website design and website development. Having the right site design and infrastructure means more than simply setting up a visually appealing website, because your website content and structure need to be able to appeal to two completely different audiences in order for them to truly be effective.

One of our greatest priorities when it comes to search engine optimization, website development and content creation is to consider both the visual and functional aspects of your website, because it is vital that both search engines and human visitors be considered when it comes to designing and putting together your website. This is where our methodology come into play.

Your website is an extremely important conduit between your customers and your company, making it vital that you work with a team that can create the perfect website for your needs. If your website is not meeting the needs of your customers, and is not generating the sales and the profits that you desire, then you need to re-evaluate your web design and development plan and find the willingness to ask for help. Does your current website designer have the competency?

Building a website that brings about the ROI or return on investment that you seek means creating the right combination between form and function. This will allow you to drive in an increase in traffic and to convert your visitors into paying customers. Finding the right combination between function and form also means being able to appeal both to your human visitors and to your search engine spider visitors as well.

In order to appeal to the human visitors that come to your website, you are going to want to create a website that makes the information they need easy to find, and also one that is visually appealing with coordinating colors, easy to read text and just the right number of attractive images, and so on. Appealing to these visitors means knowing why they are coming to your website, and giving them what they are looking for.

On the other hand, in order for you to appeal to the search engines and their spiders you need to take a different approach to the design of your website. Your website needs to be functional, in that the search engine spiders need to be able to find all of the pages within your website so that they can be indexed. If the spiders cannot reach all of the pages within your website, then you will not be able to generate the traffic you were hoping for. Search engines tend to care more about function than form, but visual appeal does also matter when it comes to determining your relevancy in the search engines.

If the function elements and form elements of your website are not simultaneously serving both of these purposes, then you are doing something wrong and it is time for a change.

The creative minds behind the Zoetic Interactive Search Engine Optimization firm are well versed in the fine art of enhancing both the form and function of your website in order to benefit your prospective customers and to attract search engine spiders as well. It is a combination of all of these factors that will guarantee you the return on your investment that you are hoping for.

Here at Zoetic Interactive, we understand that your website design and development are both truly vital pieces of the puzzle when it comes to completely and fully optimizing your website to suit the top search engines such as Google and Yahoo and also your human visitors as well. Our creative team can deliver the results that you seek at Zoetic Interactive, but only if you’re willing to contact us.